Crawfest 2026
Comprehensive branding and graphics package for Tulane's 2026 Crawfest.
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problem
The festival required a fresh, recognizable identity that could translate across a massive scale—from tiny social media icons to huge stage backdrops—for an event that blends food, music, and student culture.
solution
I managed a team of four to execute a comprehensive branding package that balanced fun with functionality. We created a unified visual language that adapted seamlessly to merchandise, motion graphics, and environmental signage, ensuring a consistent brand experience for the thousands of attendees at this major university event.
I served as the Design Manager, leading a team of four designers to execute the festival's visual identity. My role involved high-level art direction as well as project management, ensuring that all deliverables—from social media animations to festival merchandise—were produced on time and on brand. I oversaw the adaptation of our core graphics to fit a wide variety of scales, ensuring the identity read clearly on everything from a phone screen to a stage banner.
year
2026
timeframe
3 months
tools
Adobe Illustrator, Adobe Photoshop
category
Branding and Identity
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see also
