ArtLink
A New Orleans non-profit that aims to cultivate a vibrant arts community in New Orleans by democratizing access to fine art materials and education.
00
problem
The brand needed to visualize the abstract mission of "democratizing creativity" for a non-profit that provides both professional-grade equipment and open educational resources. The visual identity had to balance the rigidity of professional tools with the fluidity of the artistic process, ensuring it felt adaptable to any local artist's vision.
solution
I developed a dynamic identity system where solid, geometric letterforms—representing the physical tools—are bridged by a custom organic, liquid mark. This fluid connector physically links the characters, symbolizing the organization's core essence as a malleable resource capable of adapting to fit the specific needs of the New Orleans creative community.
ArtLink was born from a passion for art and a vision to democratize creativity in New Orleans. Founded by local artists and educators, ArtLink breaks down barriers to artistic expression by providing access to fine art materials, professional-grade equipment, and comprehensive education. In a city renowned for its vibrant culture, ArtLink stands as a nurturing community where creativity flourishes without limitations. We offer diverse workshops and well-equipped studio spaces, fostering connections between artists and inspiring new works. Join us at ArtLink, where creativity knows no bounds, and ideas come to life.
Our mission is to cultivate a vibrant arts community in New Orleans by democratizing access to fine art materials and education. We strive to create an inclusive space where creativity can flourish, offering resources and workshops that empower artists to realize their full potential.
01
02
03
04
05
06
see also
